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Adult diapers now offer closer-to-the-body fit
January 16, 2014
By: Karen McIntyre
Editor
Kimberly-Clar’s Depend brand of incontinence underwear, has introduced Depend Underwear with new Fit-Flex protection, which provides the protection expected in the Depend brand with more Lycra strands for a smooth and comfortable close-to-the-body fit. “Millions of Americans live with bladder control issues, and many of my patients who experience them say their big, bulky incontinence products keep them from doing things they love,” says Jennifer Berman, M.D., urologist, director of the Berman Women’s Wellness Center and Depend brand health expert. “They’ll be happy to learn Depend brand is introducing Depend Underwear with new Fit-Flex protection to help give men and women the chance to live their lives to the fullest.” To show just how much of a positive impact Depend brand can make on someone’s life, Depend brand is featuring the personal journeys of real people with bladder control issues in a series of inspirational videos on www.depend.com. The videos follow real people as they experience the discreet fit of Depend Underwear with new Fit-Flex protection for themselves and gain a newfound sense of normalcy that helps give them the freedom and confidence they need every day. “The Depend brand remains committed to introducing innovative solutions that can help improve the lives of people living with bladder leakage and reduce the stigma associated with this common condition,” says Elizabeth Metz, Depend brand director, Kimberly-Clark. “We hope that highlighting the personal stories of these people will show men and women with bladder leakage that they don’t have to be embarrassed or let it slow them down.” In addition to new online videos, Depend brand is also teaming up with top lifestyle expert Mar Jennings to provide men and women with resources and tips to help them get back a sense of normalcy and live an active, fulfilling life. A multi-faceted commercial marketing program, the Depend Underwear with new Fit-Flex protection product launch will also be supported by TV and online advertising, product sampling and retail support.
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